The Busan International Film Festival (BIFF) celebrates its 30th anniversary this year. Over the past three years, the festival has faced a triple whammy of pandemic aftermath, internal conflicts, and budget cuts. However, during this process, it has worked to restore its relationship with the audience and redefine the festival's intrinsic value, preparing for a new leap forward. BIFF in 2025 is not merely a declaration of revival but a year to test a new identity.